Press

May 27, 2025

Umbrella Launches Distributor Edition: Purpose-Built FinOps for Cloud Distributors

The first FinOps platform built for cloud distributors, offering unified cost visibility, commitment optimization, and automated rebilling across multi-tier partner networks.
April 17, 2025

Umbrella Achieves SOC 1 & SOC 2 Compliance, Reinforcing Commitment to Enterprise-Grade Cloud Financial Management

Reaching this milestone builds on our Gartner recognition and further validates Umbrella as the trusted platform for cloud and SaaS financial management.
April 2, 2025

Anodot Forms ‘Umbrella’ Business Unit to Focus on Cloud Cost Management Offering

All-in-one, enterprise-grade cloud financial management solution for MSPs and enterprises provides an ‘Umbrella’ of tools and features to address FinOps needs.
December 4, 2024

Umbrella Named a Winner of 2024 EMEA AWS Partner Awards

Umbrella awarded Rising Star Technology AWS partner Award in EMEA, one of several leaders worldwide helping customers drive innovation. LAS VEGAS, Dec. 4, 2024 /PRNewswire/ -- Umbrella is excited to announce it was named a winner of the 2024 Rising Star Technology Partner Award for EMEA, a regional AWS award recognizing partners that play a key role helping customers drive innovation and build solutions on AWS. The AWS Partner Awards recognize a wide range of AWS Partners that have embraced specialization, innovation, and cooperation over the past year, and whose business models continue to evolve and thrive on AWS as they work with customers. Winners were selected based on objective criteria with results audited by third-party analyst firm, Canalys. Umbrella's AI-powered cloud cost management platform is designed for MSPs and enterprises to optimize spend and maximize efficiency. "Receiving the 2024 AWS Rising Star Partner Award in Technology underscores the growing importance of FinOps and advanced cost management tools in today's cloud landscape," said David Drai, CEO of Umbrella. "This recognition validates Umbrella's leadership in driving innovation through AI and automation, helping enterprises and managed service providers (MSPs) to achieve unparalleled precision in cloud financial management. As industry trends point towards reducing waste and optimizing commitments, Umbrella is proud to lead the way with intelligent, AI-powered solutions that empower organizations to stay ahead and realize significant cost savings." "We're seeing a surge of interest from leading MSPs and enterprises seeking AI-powered premium features. Many of these customers are impressed with Umbrella's capabilities and the opportunities it presents to drive growth, helping them achieve a new level of efficiency and insight in cloud cost management," concluded Drai. "After more than two years with Umbrella, their ability to quickly adapt and consistently implement innovative features like automated recommendations has been a game-changer for us," said Yariv Shoshany, TechOps team lead at monday.com. "This long-term partnership continues to be exactly what we were looking for." The AWS Partner Network (APN), is a global partner program, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes independent software vendors (ISVs) and systems integrators (SIs) worldwide, with AWS Partner participation growing significantly during the past 12 months. About UmbrellaUmbrella, a cloud financial management provider, has been delivering since 2022 advanced FinOps solutions that drive cloud cost savings and operational efficiency. With the power of deep roots in AI and business analytics, Umbrella's cloud cost management solution helps FinOps teams reduce cloud waste and manage costs in multi-cloud and Kubernetes environments, providing actionable recommendations that can cut up to 40% on annual cloud spend. More at https://umbrellacost.com/cloud-cost-management/aws/ SOURCE Umbrella
November 28, 2024

Umbrella Partners with OpenOps to Add No-code Automation to FinOps Offering, Helping Organizations Create Custom Optimization Workflows with Ease

Through this partnership, Umbrella customers now gain access to OpenOps's no-code automation capabilities, offering a reliable, batteries-included way to integrate Umbrella with hundreds of other tools and systems, enabling better automation of FinOps best practices. ASHBURN, Va., Nov. 27, 2024 /PRNewswire/ -- Umbrella, a cloud cost management platform, has strategically partnered with OpenOps, a no-code FinOps automation company. This partnership enables Umbrella's FinOps platform to integrate directly with 100+ different tools and platforms via the OpenOps no-code automation platform. Since cloud cost governance involves using many different CSP services, visibility platforms, and specialized systems while requiring business context from across the organization, orchestrating all these disparate entities can be challenging. OpenOps offers a unified, no-code-based interface to connect many tools together—allowing for a more streamlined approach to FinOps. Creating due process in FinOps teams has always been a challenge - a mixture of home-grown tools and a lack of effective communication between engineers and FinOps teams lead to lack of trust and a difficulty in creating robust remediation processes - until now. OpenOps's no-code platform enables the creation of versioned, repeatable and easy-to-customize workflows that enable the combination of multiple cloud resources and other integrations to create visible processes everyone in the organization can follow and streamline the cost optimization process. OpenOps now integrates no-code automation with Umbrella's FinOps platform, combining OpenOps' customizability & flexibility with Umbrella's granular data insights and recommendations for easier and more streamlined cloud cost optimization. Through this partnership, FinOps practitioners can now act on Umbrella recommendations end-to-end, remediate issues, and track KPIs in their operations, automating and scaling their practice in a reliable, version-controlled, and highly customizable way. David Drai, CEO of Umbrella, describes the customer benefit of this partnership: "It's been an exciting year of rapid growth for Umbrella. Our partnership with OpenOps highlights the growing demand from enterprises and channel partners for solutions that tackle the challenges posed by disruptions at legacy providers. Together, we are embarking on the journey where our legacy competitors left off." said David Drai, CEO of Umbrella. "We are deeply committed to supporting our customers and partners in delivering sustainable, cost-efficient, and technically advanced solutions to help their clients maximize the value of their cloud investments." This OpenOps/Umbrella solution is built to be the only solution that can effectively address these global concerns. Amit Saar, CEO of OpenOps, also addresses the potential benefits of this collaboration: "The combination of Umbrella's exceptional visibility and recommendations, along with the automation enabled by OpenOps, can take any FinOps practice to the next level, ensuring streamlined FinOps processes and best practices can be put in place easily and reliably." More about Umbrella's solutions can be found at: https://umbrellacost.com/cloud-cost-management/ About OpenOpsOpenOps combines the strengths of custom-built and off-the-shelf automation, offering a flexible, customizable no-code automation platform that leverages best practices and scalable features. It enhances visibility solutions and serves both technical and non-technical users, providing a unified approach to cloud optimization across the organization. OpenOps helps avoid costly infrastructure adjustments and suboptimal solutions by preventing vendor lock-in. More at https://openops.com/ About UmbrellaUmbrella, a cloud financial management provider, has been delivering since 2022 advanced FinOps solutions that drive cloud cost savings and operational efficiency. With the power of deep roots in AI and business analytics, Umbrella's cloud cost management solution helps FinOps teams reduce cloud waste and manage costs in multi-cloud and Kubernetes environments, providing actionable recommendations that can cut up to 40% on annual cloud spend. More at https://umbrellacost.com/ SOURCE Umbrella
November 26, 2024

Umbrella Recognized as a Visionary in the 2024 Gartner® Magic Quadrant™ for Cloud Financial Management Tools

Discover how Umbrella's 'newer generation' automation and AI-driven capabilities address evolving enterprise requirements for cloud cost optimization.
August 5, 2024

Umbrella Partners with Greenpixie to Add GreenOps to FinOps Offering, Helping Organizations Protect Planet, Profits

Through this partnership, Umbrella has added cloud carbon emissions data to its FinOps platform, offering unparalleled insights and functionality for sustainable cloud management. ASHBURN, Va., Aug. 2, 2024 /PRNewswire/ -- Umbrella, a cloud cost management platform, strategically partners with Greenpixie, a cloud sustainability data company. Umbrella's FinOps tool now offers cloud cost and carbon emissions data through a single pane of glass. Customers' emissions data are calculated using the ISO-verified cloud emissions measurement methodology developed by Greenpixie. Carbon is a highly effective motivator for engineers to reduce cloud waste, even more effective than saving costs. However, these two motivators (cost and carbon) are not equally visible in the available FinOps tools — until now. Early attempts to incorporate sustainability measurements in FinOps often rely on spend proxies, lacking accuracy. In contrast, Greenpixie's methodology, verified under ISO-14064, ensures accurate cloud emission measurements and trustworthy cloud sustainability data. Umbrella now offers cloud cost and carbon emissions data in a single view through their partnership with Greenpixie. Through this partnership, Greenpixie's technology integrates with Umbrella's state-of-the-art server utilization data. This enables Umbrella's FinOps customers to see highly accurate emissions data in hourly granularity and have full visibility into their cloud decisions' carbon and water impacts. The new GreenOps feature will be available to all Umbrella customers in Q4 2024. David Drai, CEO of Umbrella, describes the customer benefit of this partnership: "At Umbrella, our cloud cost optimization platform empowers businesses to maximize their cloud efficiency and significantly reduce expenditures. Through our strategic partnership with Greenpixie, an industry pioneer in GreenOps solutions, we further elevate our commitment to sustainable practices. Greenpixie's seamless integration provides accurate visibility into cloud environments' energy consumption and carbon emissions. This collaboration allows organizations to optimize cloud costs while contributing to a greener future." This Greenpixie/Umbrella solution is built to be the only solution that can effectively address these global concerns. John Ridd, CEO of Greenpixie, also addresses the potential benefits of this collaboration: "Umbrella and Greenpixie's partnership puts emissions data in the hands of those who have the power to make a difference – the engineers. Greenpixie's trusted methodology and ongoing partnerships with academic institutions ensure our cloud emission methodology's continuous improvement and accuracy. Meanwhile, Umbrella's complete suite of FinOps services, capabilities, and platforms now boast the double value of protecting the planet and profits." More about Umbrella's solutions can be found at: https://umbrellacost.com/cloud-cost-management/ and https://umbrellacost.com/cloud-cost-management/. About Greenpixie Greenpixie is a cloud sustainability data company founded in 2021 to champion environmental responsibility in the cloud industry. The Greenpixie cloud emissions measurement platform, GPX Data, is verified under ISO14046 and provides trusted, usage-based cloud emissions data, helping organizations track and reduce their environmental impact and operate more sustainably in the cloud. More at https://greenpixie.com/   About Umbrella Umbrella, a cloud financial management provider, has been delivering since 2014 advanced FinOps solutions that drive cloud cost savings and operational efficiency. With the power of deep roots in AI and business analytics, Umbrella's cloud cost management solution helps FinOps teams reduce cloud waste and manage costs in multi-cloud and Kubernetes environments, providing actionable recommendations that can cut up to 40% on annual cloud spend. More at https://umbrellacost.com/
June 18, 2024

Umbrella Forms Strategic Partnership with YäRKEN to Deliver Full Observability and AI-Based Cost Management Across Hybrid Cloud

Deal paves way for Umbrella solution to power YäRKEN hybrid cloud cost management platform. TEL AVIV—June 18, 2024, PR NEWSWIRE—Umbrella, a cloud cost management platform, has signed another strategic partnership, this time with the global FinOps and TBM platform, YäRKEN. Based in Auckland with a global customer base, YäRKEN provides innovative solutions across all of tech spend including legacy and cloud platforms.  Under the  agreement, Umbrella and Yarken will share technology to integrate it to give their customers the ability to manage both on-premises and private cloud cost from a single interface. The collaboration with YäRKEN follows a series of successful deals and rapid sales growth of 300% since the beginning of 2024. Most recently, Umbrella signed deals with MSPs including ACA Group, Automat-IT and UBTech earlier this year. Recent license changes and partner program restructuring at VMware has caused increased interest in Umbrella as an alternative to VMware CloudHealth. Umbrella is an AI-based cost management platform that detects waste, tracks savings and provides transparency on current and future costs. It allows users to facilitate strategic financial planning and management of multi-cloud, Kubernetes pods and SaaS tools. It features a multi-tenant, multi-billing platform that optimizes costs across departments, teams, products, unit economics and tenants.  YäRKEN is a tech cost management platform that enhances profitability and reduces tech spend by providing comprehensive cost optimization across cloud, on-premise, and hybrid environments, integrating data for a holistic view of tech investments. Key features include legacy platform TCO, Application TCO, IT planning, and Showback/Chargeback, ensuring precise financial control.  “Umbrella and YäRKEN are a perfect strategic match,” said David Drai, CEO and co-founder of Umbrella. “Our technology uses AI to help enterprises discover inefficiencies in their cloud spend, and YäRKEN’s platform helps those same organizations manage cloud spend across on-prem and cloud deployments. Together, we’re building an impressive value proposition to help customers improve their efficiency and margins. With the Finops.org introduction of FOCUS 1.0, we are setting a new standard that will elevate cost observability to unprecedented levels.” “YäRKEN’s strength is in tracking value outcomes with tech savings and aligning tech spend with business objectives  across all platforms, including cloud and legacy systems,”  said Ravi Kuppan, CEO and co-founder of YäRKEN.  “Umbrella’s AI capabilities in cost optimization are a perfect match for YäRKEN, enabling us to cover the full spectrum for Umbrella’s and YäRKEN’s existing client base. Together, we extend the power of FinOps to include on-prem tech spend.” For more details, visit https://www.yarken.com. More about Umbrella’s solutions can be found at: https://umbrellacost.com/cloud-cost-management/  About Umbrella Umbrella is a cloud financial management provider that helps businesses manage cloud costs with the power of deep roots in AI and business analytics. Umbrella's Cloud Cost Management solution helps FinOps teams reduce cloud waste and manage costs in multi-cloud and Kubernetes environments, providing actionable recommendations that can cut up to 40% on annual cloud spend. More at https://umbrellacost.com/ About YäRKEN YäRKEN is a leading provider of FinOps and Technology Business Management (TBM) solutions, dedicated to enhancing profitability and reducing tech spend across all tech environments. YäRKEN’s platform offers comprehensive cost optimization and financial control, aligning tech investments with business objectives. For more information, visit https://www.yarken.com
March 14, 2024

UBTECH and Umbrella Join Forces to Optimize Azure Cloud Financial Management

New partnership brings Umbrella's FinOps expertise to UBTECH Azure Clients to Optimize Cloud Spend TEL AVIV, Mar. 11, 2024/PRNewswire/ — Umbrella, a leader in cloud cost management, announced a significant partnership with UBTECH, a leading Israeli MSP and part of One Group. UBTECH  has selected Umbrella's platform for its exceptional anomaly detection capabilities, as well as for gaining complete insights into customer costs and streamlining billing.  As organizations increasingly adopt Azure cloud solutions, managing cloud finances becomes crucial. UBTECH, a Microsoft Senior Partner with a history of implementing Microsoft technologies, views Umbrella as a long-term ally in serving its dedicated Microsoft Azure customer base. The partnership will leverage Umbrella's innovative FinOps solutions to provide UBTECH ’s clients with advanced tools for cloud cost analysis, budget optimization, and efficient resource utilization. By choosing Umbrella, UBTECH  reinforces its commitment to delivering advanced, client-centric cloud solutions, furthering its mission of treating clients as partners. What the Partnership Entails: Providing advanced anomaly detection and FinOps tools to manage Azure cloud finances. Enhanced financial visibility and cost optimization for UBTECH ’s Azure clients. Catering to a diverse client base from startups to large enterprises across Israel and Europe. Empowering UBTECH to maintain its client-partner model through enhanced cloud financial management. UBTECH has been a Microsoft Senior Partner for over 15 years, recognized for its excellence in Cloud, Microsoft Azure, and other advanced technology solutions. With its cloud migration and management expertise, UBTECH serves over 500 leading clients, enhancing their productivity, security, and business continuity. This partnership with Umbrella solidifies UBTECH’s commitment to being at the forefront of cloud management solutions. The collaboration between Umbrella and UBTECH aims to expand Umbrella's footprint in the Israeli and European markets while equipping UBTECH with cutting-edge tools to optimize their clients' cloud spend. This long-term partnership is expected to set new benchmarks in cloud cost management for Azure environments. David Drai, CEO of Umbrella, stated: "We are excited about our partnership with UBTECH as it marks a significant step in expanding Umbrella's Azure services. It’s a collaboration that resonates deeply with us, given our shared commitment to delivering exceptional cloud management solutions for MSPs. Together with UBTECH, we aim to revolutionize the way Azure clients optimize their cloud spend, combining our innovative FinOps tools with their profound Azure expertise. This union is more than strategic; it’s a commitment to elevating cloud financial management for our clients long-term." According to Gil Gross, Cloud CTO of UBTECH, "After testing many solutions in the market we concluded that Umbrella would be our best fit to collaborate with from a Technology and Service point of view." Ronen Gabbay, Co-CEO and Co-Founder of UBTECH, added "We see Umbrella as a long-term Partner to us and our clients because of the Technology that combines both MSPs solutions and unique AI capabilities."