From Visionary to Benchmark: Umbrella Widens Its Lead in MSP-Focused FinOps
In Gartner’s 2025 Magic Quadrant for Cloud Financial Management, Umbrella (by Anodot) has once again been recognized as a Visionary. The report highlights a clear step forward in execution and innovation, especially for managed service providers and enterprise-scale FinOps teams.
The companion Critical Capabilities report ranks Umbrella first in the Solution Provider (MSP) use case for the second year in a row. Gartner notes that the gap between Umbrella and the next-ranked provider has grown wider this year.
What Improved in 2025
Deeper MSP Capabilities
Gartner credited Umbrella for enhancing features such as cloud reselling, markup and rerating, and multi-tenant billing management—capabilities that continue to set it apart for MSPs and resellers.
Smarter Detection and Forecasting
Umbrella earned stronger feedback for its AI-driven anomaly detection and new predictive budgeting tools. Gartner described the platform’s budget and incident management as faster, more accurate, and more tightly integrated than in last year’s assessment.
Broader Multicloud Performance
Last year, Gartner mentioned that Umbrella’s strengths were most visible on AWS. The 2025 report highlights significant progress across Azure and GCP, showing a more even multicloud experience for customers.
Better Optimization Tools
Umbrella’s Waste Detector and Waste Map received special mention as effective tools for translating analytics into action. These improvements help FinOps teams move faster from insight to savings.
Key improvement highlights
| Capability | 2024 Focus | 2025 Update | Gartner’s Observation |
| Budget and Incident Management | Strong workflows but limited automation | Real-time, AI-supported anomaly detection integrated into budgeting | “More accurate and responsive to changes in cloud usage.” |
| Multicloud Management | AWS-first maturity | Parity added for Azure and GCP environments | “Balanced visibility across major cloud platforms.” |
| Forecasting and Estimation | Manual forecasting modules | Predictive budgeting and modeling added | “Improved cost estimation and planning accuracy.” |
| Cost Allocation and Reporting | Static dashboards | Customizable dashboards and drilldowns | “Tailored visibility for complex MSP environments.” |
| Service Provider Monetization | Basic billing support | Full markup/rerating and multi-tier billing | “Purpose-built for MSPs and resellers.” |
| Optimization Tools | Early-stage insights | Waste Detector and Waste Map launched | “Bridges analytics and action effectively.” |
What Gartner Said
“Umbrella provides a modern, extensible platform that responds quickly to evolving enterprise requirements.” “Its AI-based anomaly detection and cost visibility tools make it one of the most agile FinOps solutions for complex, high-scale environments.”
The reports also emphasize Umbrella’s clean interface, customizable dashboards, and practical workflows that help teams connect financial insights to daily operations.
The Takeaway
Umbrella continues to lead the MSP-focused segment of FinOps. Its year-over-year progress shows a strong balance between innovation and usability, helping customers see and act on cost signals earlier.
