About us

The Birth of Umbrella

In 2025, Umbrella was launched as an independent business unit dedicated entirely to Cloud Cost Management. Umbrella is an all-in-one platform that empowers businesses with full control and visibility over cloud expenses, aligning with the evolving market demand for smarter cost optimization.

 

The journey into FinOps took shape in 2022 with the release of a dedicated Cloud Cost Management platform. Since then, the solution has gained rapid traction, helping leading MSPs and enterprises migrate from legacy tools like CloudHealth to a more automated and intelligent approach.

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ABOUT UMBRELLA

The all-in-one FinOps platform

Our Story

Our Roots in AI & Innovation

Umbrella’s foundation is deeply rooted in AI-driven analytics. It began as Anodot, a pioneering anomaly detection platform founded in 2014, helping businesses monitor vast amounts of data in real-time. With over 200 enterprise customers across industries such as gaming, ad-tech, fintech, and telecom, Anodot built a reputation for machine learning-powered insights and automation. In 2021, the company expanded into Cloud Cost Management, acquiring Pileus to integrate ML-based cost monitoring with its analytics expertise. By 2022, the focus had fully shifted to FinOps, providing businesses with automation, intelligence, and agility to optimize cloud costs effectively. This evolution led to the creation of Umbrella, a brand solely dedicated to solving cloud cost challenges.
Guiding principles

Our core values

Our core values are the foundation which informs how we treat our employees, customers and partners

People first

Great companies are built by great people. We celebrate individuality, empower talent, and foster a culture where everyone is encouraged to ‘be the anomaly’ and bring unique perspectives to the table.

Empowered

We are self-starters and innovators. We take ownership, drive change, and focus on solutions that make an impact—with a can-do attitude at our core.

Collaborative

Success comes from working together. Whether it’s leadership or interns, we share knowledge, ideas, and wins. Our no-ego approach fosters partnerships and teamwork that fuel progress.

Agile

We iterate fast, improve constantly, and adapt to change. Working in nimble teams, we balance efficiency with effectiveness, ensuring we always deliver cutting-edge solutions. Umbrella is more than a product—it’s a smarter, AI-powered approach to cloud cost management.

Driving our vision

Leadership team

David Drai

CEO & Co-founder

Einat Paz

CFO

Elisha Ben Zvi

VP RnD

Elad Aharoni

VP Customer Success

Limor Tepper

Head of Product

Hanan Gelbendorf

VP of Marketing

Dikla Patia

Director of HR & Operations
Global presence, local impact

Umbrella worldwide